Project management software for marketing teams: essential for success in 2025

Marketing teams are constantly juggling multiple campaigns, channels and initiatives simultaneously.

Whether for startups, agencies or large corporations, managing multi-channel projects is a daily reality. Without marketing project management software, these teams risk wasting a considerable amount of time – potentially a working day a week – searching for information scattered across long e-mail threads.

Manual operations can’t keep pace with growth, making the adoption of a software engine essential to energize teams, marketing processes and collaboration.

Marketing project management software is a tool designed to organize, collaborate and complete marketing-related projects. It has become an essential operational tool for globalized teams and cross-functional projects, helping individuals to excel by eliminating time wasted searching for information and tasks.

Why do marketing teams specifically need this software?

Marketing has unique needs that are not always covered by generic project management software. Marketing teams need to manage content calendars, plan multi-channel campaigns, collaborate on visual creations, manage approvals and track marketing-specific KPIs.

Key benefits of marketing project management tools

These tools enable :

More visibility, fewer questions: Every team member knows what needs to be done and by when, providing a rapid overview of progress.

More creativity, less stress: Creative work is centralized, non-value-added tasks are eliminated, allowing teams to focus on the essentials.

More results, less effort: Campaigns are of higher quality and launched faster, increasing productivity without extra effort.

Optimization of resources: This software helps to meet deadlines by aligning people and projects, and to limit the risk of overwork and burnout.

Adaptability to marketing projects: Solutions like Wimi create a centralized space for each project (product launch, marketing campaign, event organization, editorial calendar), bringing together participants, tools and data.

Key features to look for

When choosing marketing project management software, there are several features to consider:

Essential technical features

• Automation: Look for software that automates repetitive tasks, such as setting up new projects and assigning tasks, to quickly integrate new members and avoid tedious manual work.
• Team collaboration: Robust communication tools are crucial. The system must enable teams to collaborate, discuss and comment on tasks easily.
• Integrations : The platform needs to integrate easily with existing software (e-mail marketing platforms, analytics tools, CRM, DAM, creative tools), to streamline workflow and centralize data.

Analysis and security features

• Analysis and tracking: The system must offer real-time analysis, tracking and reporting capabilities to assess team performance, measure ROI and identify areas for improvement.
• Security and confidentiality: Given that data is managed online, make sure that the platform has adequate measures in place to guarantee the security of your information.

Specialized marketing functions

Resource management: The ability to assess the capacity of each team member, realistically allocate resources and manage subcontractors is essential for agencies.

Marketing-specific workflows: Look for out-of-the-box functionality to manage content calendars, campaign plans, creative approval processes (visual validation, creative feedback management) and marketing KPI tracking.

Team adoption and ease of use: An intuitive interface, a minimal learning curve and good customer support are crucial to ensure that the tool is actually used by all team members.

Key software presentations

Numerous tools are available, some generalist and others more specialized, each with its own strengths and weaknesses.

Complete project management solutions

ClickUp

Presented as an all-in-one productivity platform, ClickUp lets you plan, organize and collaborate with tasks, documents, discussions, objectives, whiteboards and more. It offers over 15 project views, recurring tasks, dashboards to measure ROI, documents and templates to standardize processes.

ClickUp is highly customizable, but can have a learning curve due to its many features.

Asana

A task management tool that organizes all tasks in a single space, allowing marketing teams to visualize what they need to do, with priorities and deadlines.

Asana stands out for its real-time discussion and collaboration features, project templates and calendar and Kanban views. However, it may not be ideal for complex projects and lacks features such as multiple attribution or converting comments into tasks.

Wimi

An all-in-one solution that centralizes all marketing project needs (chat, visio, documents, tasks, calendars) within dedicated workspaces. Wimi stands out for its data sovereignty (not subject to the US Patriot Act and RGPD compliant) and the ability to invite external partners free of charge with the same access rights.

The software is ideal for managing product launches, marketing campaigns, event organization and editorial calendars.

Industry-specific solutions

Monday

A project planning solution that helps cross-functional teams focus on their most important work. It offers an unlimited number of tables and documents in its free package, customizable project displays and automatic time tracking.

Teamwork Projects

Ideal for agencies, it offers resource planning, time tracking and task list templates. It costs no extra for client users, which is an advantage for agencies.

Trello

A Kanban tool focused on tables, cards and lists. It’s easy to install and offers code-free automation.

Hive

Highly flexible, with various integrations (over 1000, including Jira, Salesforce, Zoom, Adobe Photoshop) and multiple views. Invites customers and contractors to collaborate.

Specialized resource management tools

Teambook

Specialized in resource planning for agencies. It offers a visual overview of schedules and workloads, enables drag-and-drop work allocation, limits overloads and facilitates subcontractor management. It offers a 30-day free trial. And best of all, pricing is based on the number of projects, not the number of users.

Conclusion

Project management software has become indispensable for marketing teams wishing to optimize their productivity and achieve their objectives. For marketing teams and agencies seeking above all to control resource planning and avoid work overload, Teambook stands out as the most suitable solution.

Indeed, effective human resources management is one of the major challenges facing modern marketing teams. Between seasonal peaks in activity, multiple customer projects and the coordination of freelancers, Teambook offers a visual and intuitive approach to anticipating bottlenecks and optimizing talent allocation.

Its specialization in resource planning for agencies, combined with its drag-and-drop ease of use and its ability to manage subcontractors, makes it a particularly good choice for marketing teams who prioritize operational efficiency and burnout prevention.

The ultimate goal is to spend less time coordinating resources, and more time designing impactful, revenue-generating campaigns, a goal that Teambook makes possible thanks to its clear vision of the capabilities and availability of each team member.